KEY SELLING POINTS

• Star-Studded Cast: Featuring beloved actors from the 90s to today, ensuring cross-generational appeal.
• Humor and Heart: Balancing sharp comedy with emotional depth, making it relatable and engaging.
• Unique Premise: A washed-up actor's desperate quest for redemption intertwined with his love for his dog.
• Cultural Commentary: Reflects on Hollywood's absurdities while exploring themes of loyalty, love, and second chances.
• Nontraditional Relationships: Highlights a meaningful transgender potential relationship that adds depth and representation, showcasing love and acceptance in a diverse world.

TARGET AUDIENCE

Overall, the show targets a diverse group. While we rate it as MA, the story combines comedy, drama, and heartfelt storytelling, appealing to both older and younger audiences. A rare niche only a handful of shows, such as Grace and Frankie, were able to achieve.

• Nostalgic 90s Fans (30–50 yrs. old): Viewers who grew up in the 90s and remember William McNamara and other celebrity cameos would find appeal in the nostalgia factor.
• Comedy Lovers (18–45 yrs. old): Fans of sharp, irreverent humor akin to Curb Your Enthusiasm and South Park would be drawn to the show’s comedic style.
• Dog Lovers (all ages, primarily 18–60 yrs. old): The central plot involving the dog, Boo, will resonate with pet owners and animal lovers, adding an emotional hook.
• Young Adults and Millennials (18–35 yrs. old): This demographic appreciates dramedies that blend humor drawn in by the superstar influencers in the show.
• Fans of Celebrity Culture (20–50 yrs. old): Those intrigued by Hollywood life and celebrity comebacks would be interested in the behind-the-scenes chaos.
• Viewers Seeking Heartfelt Stories (25–60 yrs. old): The mix of comedy and heartfelt moments could attract audiences who enjoy emotional narratives alongside humor.